Integrated Marketing Communication Strategy
Don't say that University is a waste of time! Sometimes, through all the reading and studying, you actually learn practical applications for running a successful business. In my 3rd year Advertising course, I learned about implementing a successful IMC strategy. IMC in this case stands for Integrated Marketing Communications. Just think of some of the best brands out there: Coca Cola, McDonald's, Intel, Mac, Nike... the list goes on and on. You don't even need to see their name, sometimes all you need is their colours or fonts and you automatically think of them!
I have recently taken my marketing to the next level. All printed and online materials are going to firm up a high level of consistancy.... the Ravi Singh Brand if you will. Please take a look at a couple examples whenever you're free!